New logo and website

The Pacific Wildlife Foundation's visual identity and website have been redesigned by Geneviève Raîche-Savoie, a longstanding collaborator and friend of the organization. The homepage video was produced by Mike McKinlay, member of the Board of Directors.

The Pacific Wildlife Foundation logo brings together two emblematic Pacific species within a single, carefully constructed symbol. The primary form, a whale tail rendered in bold dark silhouette, anchors the identity in the marine ecosystems at the core of the foundation's work. The white negative space between the flukes resolves into the silhouette of a crow in flight, a figure-ground relationship that extends the symbol's reach from ocean to coastal habitat. Together, these two species represent the ecological interconnectedness that drives the foundation's science-based approach to Pacific conservation.

Our old logo.

Our new logo.